These snaps were taken in Mexico City to promote Magnum ice cream
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Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. The original 1990 Magnum Classic consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.
In June 2006 Unilever announced that it had submitted an application to produce an “ice structuring protein” for use in ice cream. It prevents ice crystals developing in the ice cream during prolonged storage. This ingredient would be produced from genetically modified yeast, based on a gene from the ocean pout. Wiki