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PEOPLE’S REVOLUTION has a reputation for being one of the toughest fashion public relations firms in the business. It’s been called a madhouse — a pressure cooker where 18-hour days are common and the mission is as uncompromising as the founder and chief executive, Kelly Cutrone: maximum exposure, whatever the cost.
So when its West Coast director, Jessica Trent, and a few underlings gathered to discuss the Pussycat Dolls lingerie show at L.A. Fashion Week in March, Cutrone put their feet to the fire. She wanted to know whether any celebrities had committed. [LA Times]