The Hunger Games put its bow and arrow down (finally) and slipped into third place this weekend at the box office thanks to a movie based on a book about dating advice by Steve Harvey. Let me repeat that: a book about dating advice from Steve Harvey.
If that isn’t proof that anything is possible, I don’t know what it.
Think Like a Man grossed $33 million per initial studio estimates, a full double what even the best estimates had going for it. Even Sony, the producing studio, contended on Friday that the film would open at best at $17 million. It grossed double, and was made for a relatively small $13 million. Turns out that what every one wanted in the middle of April was a date movie.
Which also may explain why The Lucky One did as well as it did, opening with $22.8 million for second place. Starring Zac Efron and based on the novel by Nicholas Sparks, it drew a (unsurprisingly) mostly younger female audience. The latest Sparks novel-turned-movie also performed well above estimates, meaning more are in the works (probably as part of the launching pad for Justin Bieber’s inevitable film career).
The Hunger Games took in $14.5 million after spending a solid month as the nation’s No. 1 movie. Its domestic total now stands at $356.9 million.