“Think Like a Man” Knocks “Hunger Games” From Atop the Box Office!
The Hunger Games put its bow and arrow down (finally) and slipped into third place this weekend at the box office thanks to a movie based on a book about dating advice by Steve Harvey. Let me repeat that: a book about dating advice from Steve Harvey.
If that isn’t proof that anything is possible, I don’t know what it.
Think Like a Man grossed $33 million per initial studio estimates, a full double what even the best estimates had going for it. Even Sony, the producing studio, contended on Friday that the film would open at best at $17 million. It grossed double, and was made for a relatively small $13 million. Turns out that what every one wanted in the middle of April was a date movie.
Which also may explain why The Lucky One did as well as it did, opening with $22.8 million for second place. Starring Zac Efron and based on the novel by Nicholas Sparks, it drew a (unsurprisingly) mostly younger female audience. The latest Sparks novel-turned-movie also performed well above estimates, meaning more are in the works (probably as part of the launching pad for Justin Bieber’s inevitable film career).
The Hunger Games took in $14.5 million after spending a solid month as the nation’s No. 1 movie. Its domestic total now stands at $356.9 million.