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Considering Jessica Alba has no projects in the works at the moment, I’m assuming she’s in the city pimping her new company, Honest.com. She was spotted cruising around SoHo earlier today with coffee in hand.
The start-up, which is backed by famed Silicon Valley entrepreneur Brian Lee, aspires to to supply eco-friendly baby products on a subscription basis. If she hits it big with this company, she could seriously be a ga-zillionaire, assuming her “founder” status is more than just a marketing gimmick to help promote the service.View All Photos ›