Fans of comic book movies have done something we all knew they were capable of doing: they’ve propelled The Avengers into the billion dollar movie club of all-time top grossing movies, jumping ahead of Alice in Wonderland and apparently chomping at the bit to see if it can’t give the all-time champs Titanic, Harry Potter and the Deathly Hallows: Part 2, and (gasp!) Avatar a run for their serious money. Only 11 movies in the history of cinema have earned more than $1 billion dollars. (Aside: is consumer spending back?! Somebody tell the GDP!)
Grossing another $103.2 million over the weekend, The Avengers easily staved off the competition, which was considerably weak given how lackluster the reception to Johnny Depp’s Dark Shadows turned out to be. The latest film from Tim Burton was expected to open in the $35-$40 million range, but it settled in at $28.8 million. This is the latest in a series of disappointments for Depp whose movies continue to underperform at the box office. We love you, Johnny, audiences seem to say, but your movies? Eh, not so much . . .
Will the same headline run next week when Sacha Baron Cohen’s The Dictator invades cinemas around the world? We’re not in the betting business, but it would seem foolish to think that anything is going to stop The Avengers any time soon.