Wait a minute! Didn’t Justin Bieber land the same exact gig a few weeks ago?! This simply confirms that Selena Gomez simply rides on her on/off boyfriend’s coattails to capitalize on career opportunities. Why would Adidas need to choose Selena when they could choose a long list of other hot chicks her age?! Selena won’t admit it, but she needs Justin about 100x more than he needs her. It’s a pity he’s being a complete dumbass at the moment by thinking he’s actually in love with her.
The 20 year-old pop star was announcing that she had signed a three year deal with Adidas to design and develop seasonal products as she posed with models at the event. We’re pretty sure she won’t designing & developing anything aside from signing off on Adidas designs w/ her name behind it. Whatever the case, here’s the press release from Adidas:
As adidas NEO Label’s new style ambassador, Selena will inspire teens with the label’s fresh looks through a three-year partnership until end-2015. As well as sporting her favorite NEO looks, Selena will make appearances for the label in major markets throughout 2013 and 2014 and share NEO’s latest news, designs and collections through her social media networks. She will front NEO’s seasonal campaigns under its “Live Your Style” positioning, starting with Spring/Summer 2013 to debut in February 2013.
To compare, here’s the press release when Adidas made the announcement about Justin:
As adidas NEO Label’s new global style icon, Justin Bieber will inspire teens with the label’s fresh looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in major markets throughout 2013 and share NEO’s latest news and collections through his social media networks. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, starting with Spring/Summer 2013 to debut in February.
Also, I’m not knocking on Selena for making some cash on the side, but does she really have to commercials for Case-Mate? It makes her look a little cheap & desperate, but we’re guessing the terms were too juicy to refuse.