“The Hobbit” On Track for a “PRECIOUSSS” $70 Million Opening


“According to a Fandango survey of more than 2,000 people purchasing tickets for Hobbit, 91 percent saw at least one of the Lord of the Rings movies, while more than 80 percent said they’ve read at least one book by author J.R.R. Tolkien.”[THR]

Rejoice, Nerds! The much-anticipated Hobbit trilogy is a mere hours away from opening, and Hollywood money trackers believe the movie is on its way to conjuring a very ‘precious’ opening weekend take of $70 in North America alone. The overseas take, where it will have opened in much of Europe and director Peter Jackson’s native New Zealand, is expected to bring the total haul to close to $150 million globally.

For perspective, the last Lord of the Rings film opened in December 2003 with $72.6 million, the third best December opening on record (behind I Am Legend and Avatar . . . I know: I Am Legend??). If The Hobbit does anywhere near as well (and it’s hard to imagine it won’t given the popularity of the original trilogy and the addition of 3D box office), then the rest of the series should do boffo box-office.

Which leaves us wondering: What will Peter Jackson make next? Another Tolkien trilogy?!