There are very few celebs in Hollywood who monetize their fame better than J. Alba, so we gotta give her major props for wringing the system to the best of her abilities.
I think she realizes that acting isn’t going to cut it, so she ventured into consumer goods (co-founded Honest.com) and also has a nice deal w/ Microsoft to help pimp their new Windows Mobile efforts w/ the Nokia Lumia. She probably also has side deals w/ all the designers she wears while out & about running errands, not to mention the SUV she drives (Audi Q7), as well as places she shops. If it looks & smells like a product placement, then it probably is. Some might call it cheap & whorish, but hey, she’s gonna be thankful she did it 10-15 years from now when nobody gives a shit about her.