“Django Unchained” Is a Superhit, Thanks to African Americans

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Django features more than 100 uses of the N-word, igniting a debate over whether the movie is racially insensitive.”[THR]

Quentin Tarantino’s movies usually do pretty okay at the box-office, but rarely do they become outright blockbusters. Even rarer is a Tarantino movie doing well and the box-office that is about slavery during the Civil War era during the Christmas season.

But that hasn’t deterred audiences from going to see Django Unchained since its release on Christmas Day. It has proven to be especially popular with the African American community, a surprising fact when one considers that the movie’s popularity with African American audiences was in doubt since it not only came from a white director telling a bloody an violent story of slave revenge, but also features the ever-controversial “N-word” over a hundred times in its almost three hour running time.

According to exit data tracked since its release, 42 percent of Django’s opening audience was black and still a full third of the audience is counted as African American. The movie has grossed nearly $80 million at the box-office thus far and looks like it will become Tarantino’s biggest box-office hit to date, eclipsing even 2009’s Inglorious Basterds which earned $120 million in North America.

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10 comments
Gabbo
Gabbo

Excellent movie that I thoroughly enjoyed. The Jonah Hill scene had to be one of the funniest scenes this year. Reminded me of the Blazing Saddles bean scene, another classic.

bryanzee
bryanzee

Yeah I thought a use of the word Nigger wasn't that bad, actually needed in a movie like this.....would have been weird to not hear it especially in a Tarantino movie about a slave. 

skilligan
skilligan

It was an amazing movie, the N-word I thought was authentic not piled on. Black people get called monkey now so why would the N-word in a period piece be a problem?

Bozz
Bozz

Can't wait for this movie to be released on torrent!

bryanzee
bryanzee

@Bozz 


Theres really no theaters where you live?

Bozz
Bozz

@bryanzee there are theaters here but they don't show movie like this, only movies like twilight and harry potter. 

Bozz
Bozz

@MoeJackson I just downloaded the movie. No need to go to cinemas. hahahaha

Gabbo
Gabbo

@MoeJackson @Bozz Django hasn't been released yet anywhere else in the world other than North America. It's off for another couple weeks at least. In Phillipines, Bozz won't get this in the theaters till April.

MoeJackson
MoeJackson moderator

@Bozz  

I thought this was a film in wide release?