Bar Refaeli Workin’ It For Israel-based Fox Clothing

Bar Refaeli - Fox Clothing Ad Campaign

It’s nice to see Bar Refaeli showing love to a company based back home in Israel, but not everyone was happy when the company first signed the Israeli supermodel as their brand ambassador. Here’s more:

In 2008, Fox encountered criticism and faced a potential consumer boycott in Israel when they signed Israeli supermodel Bar Refaeli, who avoided Israel’s mandatory military service via a nuptial exemption for a marriage lasting a short period of time, on a $300,000 campaign deal. Fox responded by having Rafaeli plan to act as an IDF “Enlistment Officer” and visit injured soldiers at the Sheba Medical Center in Tel Hashomer every time she arrives in Israel. [Source]