Photo Credit: FameFlynet Pictures; Olivia Wilde, Rose Byrne and Emmy Rossum
Actresses Emmy Rossum, Olivia Wilde and Rose Byrne were on hand for the big Marimekko For Target launch held at The High Line in NYC. The three ladies wore mainly black and looked like they were attending a funeral as opposed to a launch party. As the Finnish company’s new collection for Target has a more beach feel and best of all, the prices aren’t crazy like they are on the company’s official website.
More About Marimekko from Target: “Simple and spirited, Marimekko infuses its authentic Nordic sensibility and iconic prints into a signature collection of fashion and home pieces. Splashed with color, pattern and purpose, Marimekko is a true hallmark of Finnish art and design that never goes out of style. We have Marimekko artist, Maija Isola to thank for these prints and patterns.”
You’d think Jessica Alba would just do all her shopping online on Target.com, but that would mean no lucrative marketing deal! Not too many celebrities would hit a major department store to do what appears to be a lot of their holiday shopping just days before Christmas unless there was an incentive in place. That’s why we’re gonna assume this was more of a promotional trip courtesy of Target marketing execs sending Jessica a fat gift certificate for $10,000, but with a couple catches: The card was valid only before Friday, December 21 and Jessica had to be the one using it.
Sure we’re reading into a simple Target run a little too much, but hey, when you hate the papz as much as J. Alba, you’d think she’d send one of her nannies to the store, or even her hubby Cash, who doesn’t seem to get out all that much these days…