In a recent study done by the Data Monitor, it was published that da ladies are drinking more than their usual share of booze @ bars & restaurants.
Restaurant Biz reports:
The other dynamic likely to raise and change the mix of on-premise beverage sales is an increase in the number of women who feel comfortable about drinking outside their homes. Data Monitor predicts that the consumption of alcoholic beverage by female consumers will jump 27% by 2009.
No joke, guys. 27% more. So if the typical hot girl is downing 3 shots on Thursdays this month, she’ll be jumpin’ up to nearly 4 shots by October, 2009! Nothing’s wrong with that, right? She has 5 years to build up tolerance to handle that extra shot, so no worries.
The article goes on to say:
View All Photos ›“The feminization of alcohol has had the single biggest impact on the [on-premise] trade in the past 15 years, and has affected male drinking habits,” said Danielle Rebelo, a consumer-markets analyst for Data Monitor and author of the drink study, “Trends and Behaviors in the On-Trade 2004.” She attributes the sharp rise in drinking by women to changes in their earning power, relationships, and status.
