Victoria’s Revelation
Brand Is ‘Too Sexy,’ Chief Says
View All Photos ›Victoria’s Secret is trying to recalibrate. Fourth-quarter sales of fragrance and the collegiate-inspired Pink label grew, but sales of bras, panties and beauty products declined. Turney said the company will aim its marketing and merchandise at 26-year-olds, holding extensive focus groups and walking through malls with them. The company did similar research when it launched Pink, which has become a staple in dorm rooms.
Turney pointed to the company’s Super Bowl ad this year as an example of its new direction. The spot featured model Adriana Lima in a black lace tank top and undies seductively tossing a football as she lounged in a chair.
lovely
adding to what #10 said: and the way she gazes
Gorgeous
Miss Lima is so pretty. It's not just the color of her eyes but their shape that makes them beautiful.
gorgeous girl!!!
What is the big deal about her eyes annyone could have that color eyes! OVERATTED MUCH!!!!!!!!!!!!!!!!!!!!
this is when she was still "supposedly" virgin right...?...gah...i wish i could of broke that in...sigh...
Lolz - Nice hat, Adri.
I don't find her smug & annoying for once. She looks cute here. wtf
About time VS went back to pushing a more mature image.
Apropros Adriana's superbowl ad, it was the single most watched ad during the entire game.
"The single most-seen ad in the game, media ratings service The Nielsen Co. reported Thursday, aired in the fourth quarter: At 9:44 p.m. ET, 103.7 million viewers watched sultry Victoria's Secret model Adriana Lima flirt in lingerie."
www.usatoday.com/money/advertising/2008-02-07-super-bowl-ads_N.htm
Yay for that.
they actually let her smile here
and I like the outfits.
GORGEOUS!! :))
she looks dopey here.
she looks grt here