Victoria’s Revelation
Brand Is ‘Too Sexy,’ Chief Says
View All Photos ›Victoria’s Secret is trying to recalibrate. Fourth-quarter sales of fragrance and the collegiate-inspired Pink label grew, but sales of bras, panties and beauty products declined. Turney said the company will aim its marketing and merchandise at 26-year-olds, holding extensive focus groups and walking through malls with them. The company did similar research when it launched Pink, which has become a staple in dorm rooms.
Turney pointed to the company’s Super Bowl ad this year as an example of its new direction. The spot featured model Adriana Lima in a black lace tank top and undies seductively tossing a football as she lounged in a chair.