2010’S HOTTEST AD CAMPAIGN: Bar Refaeli For Passionata! OW!!

Check more pics of Bar from Passionata’s photo call event held yesterday.

Take notes, Victoria’s Secret Marketing Department!

This ad campaign really did the trick. I’m totally looking to bag my lady a few items from Passionata’s website. I think most of you bastards will want to do the same once you flip through these pics. GOD DAMN!! (Update: They don’t have an online store nor, sadly, much of a presence here in the United States).

We’d like to take a second to send a big envy-driven “DAMN YOU!!!” to Bar Refaeli’s booty-keeper, Mr. Leonardo DiCaprio. That sonofabitchfuckingassholeluckybastard!!

MORE PHOTOS FROM THE SET: